Enquirer Consulting Group

Buyer Map: FanThreeSixty

Prepared for Greg Moore | FanThreeSixty | October 2026

As of Oct 7, 2026. Counts from published federal statistics on US companies and from the governing bodies' own published figures, dated in the notes at the foot

This page maps the US organizations in the market for fan data and fan engagement software, in the two industries your own menu names, sports organizations and entertainment venues. It splits them into the kinds of buyer your client list already shows, which are teams, speedways, venue operators and presenters, theaters and orchestras, college athletics and the state high school associations. Each group is sized from a public count and lists the roles that usually sign. It says nothing about which of them FanThreeSixty already works with.

Sports teams and clubs, 20 or more staff

370

United States, 2022. Professional and semi-professional clubs.

Venue, arena and stadium operators, 20 or more staff

700

United States, 2022. Venues a city or state university runs itself are not in this count.

Theater companies, 20 or more staff

680

United States, 2022.

NCAA member schools

1,000+

Across all three divisions, as the NCAA publishes it. Each one runs its own athletics department.

Organizations by size

US companies and nonprofits with paid staff in each group, by the number of people the whole organization employs, 2022.

Industry codes are our closest match to each group, not your definitions. Each row counts organizations, not venues or sites, and nonprofits with paid staff are included. The racetrack row also holds horse and dog tracks, and the musical groups row holds bands, touring acts and solo musicians beside the orchestras. The openings below start at 20 staff, where a separate ticketing and marketing team is more common.
Group	All	Under 20 staff	20 to 99 staff	100 to 499 staff	500+ staff
Sports teams and clubs	1,300	920	200	about 90	about 70
Racetracks, motor speedways among them	490	390	about 40	about 30	about 30
Venue, arena and stadium operators	3,700	3,000	480	140	about 80
Presenters and promoters without their own venue	4,800	4,500	230	about 40	about 30
Theater companies	3,400	2,700	550	120	about 20
Orchestras and other musical groups	5,500	5,200	200	about 80	under 10

Counts the governing bodies publish

Two buyer groups on your client list that a count of companies does not reach.

Both figures are quoted as the NCAA and the National Federation of State High School Associations publish them, not banded by us.
Group	Count	What it means for a fan data sale
College athletics	1,000+ NCAA member schools	Each department usually picks its own fan tools, and sits inside a university, so it never shows up as a company of its own.
State high school associations	51 associations, 19,943 high schools	One association per state and one for Washington, D.C. Each runs its state's championships for the schools inside it.

Who signs off

The roles that usually sign for a fan data, CRM or fan engagement platform. Titles vary, and at the smaller organizations one person often holds several of them.

Group	Roles
Sports teams and clubs	Chief revenue officer, VP of ticket sales or ticketing, VP of marketing, director of CRM or fan engagement, head of partnerships; the president or general manager at the smaller clubs
Racetracks and speedways	Track president or general manager, VP of ticketing, VP of marketing, director of guest experience
Venue operators and presenters	Executive director or president, director of marketing and sales, director of ticketing or patron services, director of development for donors and sponsors
Theater companies and orchestras	Managing or executive director, director of marketing, director of audience development or patron services, director of development
College athletics departments	Deputy or associate athletics director for external relations or revenue, director of ticket operations, CRM or business analytics lead; the athletics director signs at the smaller programs
State high school associations	Executive director, director of communications or marketing, director of championships and events

What no public count reaches

Three questions this page cannot answer from a count, said in words rather than shown as numbers.

Venues a city or a state university runs itself. Arenas, civic centers and performing arts centers that a city, county or state university runs itself are government bodies, so they are not in a count of companies. Where a private firm manages a public venue, it is counted once as that firm. The rest are found one by one, in the named version.

Which division a school plays in, and how big its athletics budget is. The NCAA figure here is one number across all three divisions, and the split is built school by school in the named version.

Who already runs a fan data platform. No public list says which teams and venues keep their fan data in a platform and which still work from the ticketing system alone, so the rows above count every organization in the group at its size.

Three openings

Where the counts point.

Venue operators and presenters with 20 to 499 staff.

About 620 US venue and arena operators have 20 to 499 staff, and about 270 presenters without a venue of their own. Your entertainment page is written for multi-use venues, live theater and nonprofit groups. The venues and touring presenters sit in these two rows, and theater companies have their own row above.

Sports teams and clubs in the middle.

About 290 US sports teams and clubs have 20 to 499 staff. Your sports page names the work these clubs do, from renewing season ticket members to recruiting new sponsors and donors.

College athletics departments.

The NCAA counts 1,000+ member schools across its three divisions. Each athletics department usually picks its own fan tools inside its university, and none of them appear in a count of companies, so they are worked school by school.

Denominators, definitions and sources

Company counts are employer firms in the federal annual statistics of US businesses, 2022, the newest year published. A firm is every location under one owner. Staff is paid employees across the whole firm in the mid-March 2022 pay period. Organizations with no paid staff and government-run bodies are not counted.
Industry codes: 711211 sports teams and clubs; 711212 racetracks; 711310 promoters of performing arts, sports and similar events with facilities; 711320 promoters of performing arts, sports and similar events without facilities; 711110 theater companies and dinner theaters; 711130 musical groups and artists.
College athletics: the NCAA's own published figure of 1,000+ member schools across three divisions, read Oct 7, 2026. State high school associations: the National Federation of State High School Associations' own published figures, 51 member state associations including Washington, D.C., serving 19,943 high schools, read Oct 7, 2026.
The groups are the two industries your site's menu names, split by the kinds of buyer on your client list. Built from published federal statistics, counts banded deliberately. Figures of 100 and over are rounded to two significant figures, figures from 10 to 99 to the nearest ten.

The named version of this page, the actual organizations inside a row, is built one row at a time. If you want to walk through a row together, pick a time at cal.com/ecg. Prepared by Paul Smaldone, paul@enquirerconsulting.com.

Enquirer Consulting Group | enquirerconsulting.com